Advance
Auto Parts
In September 2023, during National Suicide Prevention Month, customers at Advance Auto Parts stores nationwide were invited to donate to Stop Soldier Suicide at checkout. This strategic approach helped thousands of people make an impact for veterans and service members through small donations that were seamlessly integrated into their shopping experience. Together, we raised more than $400,000—outpacing initial projections by 60%.
Point-of-Sale Campaign
Key focus areas for the design of this campaign include:
Strong imagery that connects the Advance brand and its customers to the military community we serve.
Co-branding that positions both Advance and its parts distribution network as part of the solution.
Seamless experience that provides customers multiple ways to give and an option to opt out.
$400k
Raised by Advance
Customers
+60%
Increase from
Projected Revenue
4,800
Participating Stores
Nationwide